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SEO is the abbreviation for Search Engine
Optimization.
Search Engine Optimization is a labour intensive
process which encompasses all techniques and methods
available to position a website high in the rankings
of search engines such as Google, Yahoo, MSN and
many others…
SEO techniques and methods include:
Site analyzing
Keyword research
Analyzing competition level
Adjusting search engine unfriendly programs, databases and design
Adjusting the content (the text of the website)
Presenting to the search engines
Building of relevant link structures
Follow up and adjusting of the results
Search Engine Optimization is important for your
website to be found by the search engines. The
higher your site ranks in the Search Engine Result
Pages (SERPs), the more visitors will come to your
site resulting in more potential clients. By using
more relevant keywords and applying sound principles
associated with Organic SEO (as opposed to Pay Per
Click (PPC)), we will get your site ranked higher.
Search
Engine Optimization does not stop with just
optimizing the website. Global Internet Consulting
will help you with the complete online marketing
necessary to promote your website.
For the follow up of the results in the search
engines, a three monthly extensive SEO report will
be provided, including the different search results
and their rankings.
If you already have a website, we can make a free
analysis of your website without obligation. This
way you can get a better idea of your current
position in the search engines. We will also make
recommendations for improvement.
We would also like to take this opportunity to warn
you of SEO-tricks or “black hat” SEO techniques.
This involves the usage of hundreds of words in the
metatags, sentences with keywords in the same colour
as the background of your website (cloaking), a
website with different locations (cloning). These
are just a few “black hat” techniques which a search
engine will trace easily. The result will be a
complete ban of your website in the search index.
If you are worried that these techniques may have
been used in your website then please do not
hesitate to contact us.
Some design techniques are also better avoided if
you want good results in the search engines, an
example of a design technique to avoid is a
flash-website.
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If you would like more information about SEO,
please click here. |