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SEO is the abbreviation for Search Engine
Optimization.
Search Engine Optimization is a labour intensive
process which encompasses all techniques and methods
available to position a website high in the rankings
of search engines such as Google, Yahoo, MSN and
many others…
SEO techniques and methods include:
 Site
analyzing
Keyword
research
Analyzing
competition level
Adjusting
search engine unfriendly programs, databases and
design
Adjusting the
content (the text of the website)
Presenting to
the search engines
Building of
relevant link structures
Follow up and
adjusting of the results
Search Engine Optimization is important for your
website to be found by the search engines. The
higher your site ranks in the Search Engine Result
Pages (SERPs), the more visitors will come to your
site resulting in more potential clients. By using
more relevant keywords and applying sound principles
associated with Organic SEO (as opposed to Pay Per
Click (PPC)), we will get your site ranked higher.
 Search
Engine Optimization does not stop with just
optimizing the website. Global Internet Consulting
will help you with the complete online marketing
necessary to promote your website.
For the follow up of the results in the search
engines, a three monthly extensive SEO report will
be provided, including the different search results
and their rankings.
If you already have a website, we can make a free
analysis of your website without obligation. This
way you get a better idea of your current position
in the search engines. We will also make
recommendations for improvement.
We would like to warn you for SEO-tricks or “black
hat” SEO techniques.
The usage of hundreds of words in the metatags,
sentences with keywords in the same colour as the
background of your website (cloaking), a website
with different locations (cloning) are just a few
“black hat” techniques which a search engine will
trace easily. The result will be a complete ban of
your website in the search index.
Some design techniques are also better avoided if
you want good results in the search engines, an
example of a design technique to avoid is a
flash-website. |
