E-mail marketing

E-mail marketing has many advantages

E-mail marketing is a budget friendly way of direct marketing. The quick response and the good measurability are some of the advantages of e-mail marketing opposed to traditional marketing such as printed press, radio, television, etc…

Sending professional mailings to clients, prospects and suppliers translates into a huge amounts of visitors to your website. There is no better way to target potential clients.

Once you have an e-mail directory of people who have previously shown interest, you can attract them again through newsletters.
 

If you do not have access to an extended e-mail directory, e-mail marketing is still the way to inform potential clients about your company. Global Internet Consulting has databases with more than 20 million validated e-mail addresses.

The challenges of e-mail marketing

You are going to start with e-mail marketing and you expect that your direct mailing knowledge is sufficient. Good e-mail marketing uses the same techniques as ‘old fashioned’ mailing: ensuring that you have a relevant and attractive message and deliver it at the right time to the right person.

However to really score you have to keep the characteristics of the medium ‘e-mail’ in mind:

-	The subject of the e-mail is the most important sentence; a good subject is the key for that person to read the entire content of the e-mail.
-	The e-mail will be read on a screen and therefore there are other rules to consider than a printed message.